The last two days the web has been full of headlines about the explosion of ticket sales for the 2026 World Cup group stage. According to official data published by FIFA on August 12, more than 12 million ticketshave been sold, surpassing the record figure of 2018 in just one week.
Key fact: 12.3 million tickets sold in 7 days, with a growth of 28% compared to the same period of the previous World Cup.
This sales pace suggests that matches in the new "green" stadiums are attracting a broader audience, both local and international.
Below is a visual comparison showing the evolution of sales from the opening of the box office (July 1) to today (August 14).
World Cup 2026 ticket sales (millions)
3.2
Jul 1‑7
5.1
Jul 8‑14
8.4
Jul 15‑21
10.7
Jul 22‑28
12.3
Aug 29‑4
Jul 1‑7
Jul 8‑14
Jul 15‑21
Jul 22‑28
Aug 29‑4
The numbers speak for themselves, but what really catches my eye are thesales peaks that coincide with the announcements of high-profile matches (USA vs. Brazil, Germany vs. Argentina).
If you still don’t have tickets, hurry! Availability is rapidly decreasing and secondary market prices are already starting to rise.
I’m taking the opportunity to share some images that capture the euphoria of fans lining up to buy their tickets and the stadiums already almost full of spectators.
What do you think? Do you believe this wave of sales will continue until the final stage or will there be a drop when the knockout phase begins?
:::poll
{
"title":"How do you think ticket sales will evolve in the final phase?",
"options":["They will keep rising","They will stabilize","They will drop dramatically"]
}
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