After the big 2026 World Cup show, attention shifts back to Liga F and continental tournaments. Audience numbers keep growing and European clubs are investing more than ever.
Key fact: the Women's World Cup final attracted 1.3 billion global views, surpassing the 2018 men's final.
The growth of women's football is driven by better TV contracts and the inclusion of more teams in club tournaments.
Audience for key matches (last 2 weeks)
Match | Audience (millions) | Host country | Comment |
|---|---|---|---|
Spain vs Brazil (quarterfinal) | 78 | U.S. | Prime-time audience record |
Germany vs Sweden (semifinal) | 65 | Canada | 22 % increase from 2022 |
Mexico vs France final | 112 | U.S. | Historical record for a women's final |
Watch out! The figures may vary by source; some outlets report slightly different numbers.
What will be the next big leap for women's football?
Which aspect of women's football do you think will get the biggest boost after the 2026 World Cup?
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